The world breakthrough of the concept of Scandinavian Design – modern, blond, functional, elegant – came in the 1950s. During the 50s and 60s designers like Arne Jacobsen, Poul Kjaerholm and Tapio Wirkkala ruled the world. Mostly driven by two Nordic nations – Denmark and Finland. Later, during the 70s and 80s the Scandinavian Design concept was sustained mostly on its merits from the previous decades. But in the 90s Scandinavian Design came back with a second splash so strong it created a wave that is still rolling around the world 20 years later. This time initiated in Sweden.
Alternative brands were started with the ambition to be second to none in the world of design. In Stockholm, Thomas and Michael Asplund founded Asplund, Christian Springfeldt founded CBI and Stefan Ytterborn set up the shop Klara. And in Malmö, a young former pop singer and DJ by the name of David Carlson founded David design. Amongst them were designers like Thomas Sandell, Björn Dahlström and Claesson Koivisto Rune.
For the Salone del Mobile in Milan 1998, David design was headlining a handful of Swedish contemporary lifestyle brands in the exhibition ’Living in Sweden’, co-produced by Wallpaper magazine. The venue was Giorgio Armani’s old showroom at Via Borgonuovo, in the heart of Milan’s fashion district. The event became that year’s talk of the town and, after it had been written up in leading Milan daily La Republica, it came close to riot when trying to control the mass of people that clogged up the street outside the gates. For those who were there, the event is not just legendary – it represents a milestone in the history of Scandinavian Design.
Around this time David Carlson posted a statement:
”The millennium is closing in. The next one calls for new furniture with higher demands both for living and working. Quality in design, function and durability is paramount. The keywords are smart, understated, conscious, humane, comfortable and modern.”
Now, years later (and well into the ‘next millennium’), David design remains true to that vision. Today David design is a well-established international brand with followers that look for iconic, functional and sustainable furniture and accessories. The work of some of the world’s leading designers are included in the collection – Claesson Koivisto Rune, Luca Nichetto, Nendo, Inga Sempé and Richard Hutten. David design is still based in Sweden. The main focus today is the contract market, including hospitality. But like Scandinavian Design has always promised, it sits equally well at home.
David design AB
SE-252 67 Helsingborg
Tel. +46 (0)42-29 29 49